Tactics to Increase Ecommerce Website Traffic Online Store Owners Should Know
Increasing traffic is every ecommerce website’s goal. After all, how can it survive without the people who come visit it and purchase something from it, right? Different businesses are using different strategies to increase their traffic, including promotions and email marketing. However, there is one that stands out from the rest, which does not cost a single dime. And that is using 10x content.
The 10x content is a strategy that involves creating content that is 10x better than the highest-ranking result of a keyword searched on Google. But how do you make one? Always remember that it doesn’t just involve what your content is saying. In fact, here are some criteria to achieve 10x content.
Criteria to Achieve 10x Content
1. Your website should have good UI and UX on any device.
It is extremely important to have an ecommerce website that is mobile responsive, especially that there are currently 6.4 billion smartphone users worldwide as of 2021. With a global population of 7.9 billion, this means that 80% of people are using it. Furthermore, 69.4% of internet users prefer to use their smartphones for finding products that they want to buy.
So, make sure that your ecommerce website supports mobile users because if it is not mobile-friendly, customers will quickly opt out of your store.
2. Your content should be interesting, useful, trust-worthy, and high-quality.
It’s difficult to be all these, but a combination of some of these characteristics can help you achieve 10x content for your ecommerce website.
3. It has to be different from the usual content you see on search engines.
This is another important tip. Don’t follow what everyone else is writing about. How can your content compete when there are 100,000 other websites writing about the same topic, and Google chooses only one source as a featured snippet? You need to find a unique angle that can pique your audience’s interest. For instance, people are already writing about bootleg jeans becoming the most recent trend. Be different by finding another angle to it such as the fact that it’s a recurring trend. This means that you will write about how it has already been a trend in the past and that it is now coming back to become a fad for the second time. If you find the right twist to the story, you will gain more readers.
4. It has to offer a solution to an identified problem
What do you think is the reason people go to search engines? They are looking for an answer to their question or a solution to their problem. Therefore, it’s best to write content that aims to do this. Firstly, identify a problem that your audience faces, then provide them with the solution.
What’s good about using 10x content for increasing the traffic of your ecommerce website is that it doesn’t cost a thing. Have you done something like this before? Please share your thoughts!
On Getting Higher Traffic and Links
In order to generate higher traffic for your ecommerce website, you need to rank higher in search engines, gain more trust, and get more sales. When you rank higher, you are more visible to your audience, and they will see you as an authority in your niche. When you gain more trust, your target market will most likely choose you over your competitors. And when you get more sales, people will recommend your ecommerce store to their friends and family.
There are basically four easy ways to increase website traffic:
- Search engine optimization (SEO)
- Social media management
- Google Shopping
SEO is the strongest strategy to increase organic or unpaid traffic, but it’s a complicated process. Under SEO are specific factors such as architecture, 10x content, and community influencer status. Architecture refers to how your pages relate to each other and how your general funnel looks like. Creating category pages, mother pages, and child pages fall under this aspect of SEO. This is the technical part of your website, which Google crawls.
10X content is getting more popular now, which refers to making content that is 10x better than the highest-ranked result for any keyword.
Social media management is an integral part of every ecommerce website. Social media is about promotions, links, and shares, which can help increase your website’s reach. Take time to invest in social media management.
Pay-Per-Click can also help increase website traffic, but you have to pay for it. However, this is not ideal for smaller retailers because the market sets the bid price, which can be expensive.
Google Shopping is a new way to increase your traffic. With this, users can see images of products they are looking for, compare the prices between retailers, filter the results, and set acceptable price points. Like Adwords, Google Shopping is paid but with different interfaces and rules.
BUT LINKS CAN DO A LOT!
Now, let’s talk about links. This doesn’t cost a thing, and Google puts great value on backlinks from authority pages that drive toward your site. These links help Google recognize your site as trustworthy and reputable. To do this, you begin with creating valuable content that people can share and learn from, allowing them to trust you as a reliable site. Another way to get links is to get specific links from your suppliers. They value you as a vendor, so it won’t be a lot of work for them to include you in their list of vendors, which customers check. Of course, you can also collaborate with other companies that sell complementary products. Contact them and agree to link to each other’s websites when promoting your product or service.
Have you tried any of these strategies? Which one worked best for you? Let us know by sharing your comment!
What Tactics Are Right for You to Increase Traffic to Your Online Store
If you have been running your own ecommerce website, you might have already spent a lot of time and money on increasing its traffic. While some of them work, others don’t. And we don’t want to waste anything on those that don’t work. We need strong and concrete strategies that produce consistent results.
Surely, there are numerous articles on the web that suggest various tactics for increasing traffic to your online store. However, chances are that these are mostly generic ones and have been copied from the same sources. You must ask yourself if you need short-term or long-term tactics, weigh between cost and time, and determine how soon you want to see results.
As your business grows, your strategies may change, but here are some of the tried-and-tested tactics that are right for increasing your ecommerce website’s traffic.
1. Employ referral marketing
Your online store can definitely benefit from a referral program, especially since 81% of consumers say that their buying decisions are greatly influenced by recommendations from friends and family. In fact, referral customers have a lifetime value that’s 25% higher than that of regular customers. You don’t even have to make it super elaborate, but it should include ways for customers to view comments and reviews and recommend your store to their friends. A referral program is definitely a long-term tactic, but the results may not be immediate.
2. Invest in buyable pins
If you have used Pinterest, you already know that it is a visual way of seeing how things are done, especially with the many DIY ideas posted there. To many of us, it is just a platform for window shopping and nothing more. However, there’s actually a lot more than meets the eye because it already offers a unique feature that allows users to search for new products and buy them straight from the site.
While other social media platforms require payments for direct links or ads, Pinterest doesn’t cost a dime, which makes it really viable especially for smaller retailers. Once your Pinterest account is optimized, you can see results the moment a customer buys through it. The buyable pins are simple to find for customers and simple to set up for online retailers.
3. Upsell your products
You’ve seen other online stores and ecommerce websites upselling their products such as when they place ‘frequently bought together’ items. Not many businesses do this because they think that it’s not worth the effort. But, on the contrary, it can drive an average of 4% more sales! When Amazon first tested upselling on its site, it raised its sales by up to 35%. Upselling is definitely for the long term, and its results are immediate.
4. Use value proposition
A value proposition is a spin on a service or product that is being offered by a thousand other retailers. In order to bring in more customers, you have to describe your product or service using an angle that may not be used by anybody else. This tactic is effective when you discover the right selling point for your products.
5. Monitor your site speed
Site speed is one of the major causes of high bounce rates. If you haven’t checked your site’s speed yet, it’s worth doing it now by using this tool, webpagetest.org. If your site takes more than three seconds to load, you could lose up to 50% of your site’s visitors. Unfortunately, almost 80% of visitors who ‘bounced out’ of your ecommerce website are not likely going to come back to it. Monitoring your site speed is a long-term tactic, but it may take a bit of time to see results.
Try any or all of these tactics and see what happens. Do share with us your other tactics too by commenting on this post.
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