3 Steps in Choosing the Right Social Media Channel For Your Business
Today, more and more people are realizing the power of social media in advertising their business. In fact, almost all businesses, whether online or with a physical store, have at least one social media account. However, with numerous platforms and channels sprouting everywhere like mushrooms, it is easy to get lost and find it difficult to be active on all platforms. This is why it is important to know the ways of choosing the right social media channel for your business.
Benefits of having a social media channel
According to HubSpot’s report, 89% of marketers believe that social media is crucial to their overall advertising and marketing strategy. In Fact, 65% of them have increased their budget on social media marketing in 2019. More than 66% of marketers have experienced enhanced lead generation by spending just 6 hours on social media each week.
Other benefits of social media include:
1. It allows for networking and partnerships
Considering the reach of social media, it can very well be the best tool for establishing partnerships and networking. In the past, it was impossible to reach high-profile individuals for people like us. But today, we can connect more easily with them and even feel like we know them more deeply even though they don’t know us personally.
In fact, politicians and lawmakers have their own Twitter accounts, making them more easily available and susceptible to backlash. And if you got a ‘follow back’ from former President Obama, Taylor Swift, or J.K. Rowling, how would that make you feel?
2. It promotes easier and more instantaneous communication
Choosing the right social media channel for your business might very well help increase your customers and following. If you’ve been doing what most other businesses already are, you are making it easier for customers to reach your customer service representative. Whether it is to answer a query, submit a complaint report, or receive a review, social media has really made a great impact on making communications easier and more instantaneous.
3. It can help increase website traffic
If you’re looking for a way to bring in more traffic to your website, use social media because it supplements your brand’s website and reaches different audiences in a useful and entertaining way. By following accounts and creating posts that reflect or relate with what your business is offering as well as sharing on social media the content you have on your website, you are also creating visibility. When they click on those posts, they are routed to your site; thus, introducing them to your business.
3 ways to help you choose the right social media channel for your business
In order to allow your social media specialist to focus his strategies on the social media channel that works best for your business, here are three ways to help you choose the right channel.
1. Determine the nature of your business
You have to know whether your business is B2B or business-to-business or B2C or business-to-consumer. Facebook and Instagram are usually more useful for B2C companies to get better visibility and engage more customers, while LinkedIn is more suitable for B2B because it targets potential and current clients, especially in building connections. However, don’t forget to use Youtube as well because it is Google-friendly and can add authenticity to your company.
2. Identify who your audience is
Without knowing who your audience is, you wouldn’t know who you want to reach or target. Knowing the specific people, groups, or market you want to reach can help you better tailor-fit your messages and posts. You can answer the following questions to help you do this:
- Hold are the people you want to target?
- What are their education and income levels?
- Are they male or female?
- What are their interests?
3. Know where your audience is
It’s important to know where your audience is by knowing which platform they use. You can do that by checking the demographics of the users of every platform, which shows how active your audience is on these platforms. It can happen sometimes that even if young people have Facebook accounts, they are more active on Instagram.
You should also remember that different channels are used for different purposes such as Facebook being used more for building relationships and keeping contact with old acquaintances.
Instagram works through photos for most of its conversations much like Pinterest; therefore making it suitable for visual-based businesses.
Youtube has approximately 1 billion users with a reach that goes beyond that number because it doesn’t require visitors to have an account to watch its content. This means that you have a very wide customer potential.
Twitter can be used by just about anybody through the use of short, frequent, and quick messages that may contain links, videos, photos, and texts. It is also useful for creating brand awareness.
As for LinkedIn, it is known to be the most widely-used platform for older audiences whose main target is to network professionally and search for jobs. This makes the platform ideal for B2B general networking, lead generation, and employee recruitment.
These trends today strongly indicate that social media is here to stay and will become even bigger in the future. So now is the best time to take advantage of it and be ahead of the competition.
Find out how you can increase brand awareness through digital marketing here.
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Writer, blogger, software reviewer.