influencer marketing: a tried and tested digital marketing strategy

Taking a Deeper Look at Influencer Marketing

Ditch traditional marketing strategies and go digital by using influencer marketing. Reach a wider audience in less time, guaranteeing you higher conversions and sales when done the right way.

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beauty and wellness: more and more brands are shifting online

Watch Out for these Ecommerce Trends in the Beauty and Wellness Industry

The beauty and wellness industry was also impacted by the pandemic. But it's seen to continue thriving in the coming years. See the trends to expect in the upcoming months.

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LinkedIn: connecting professionals around the world

What is LinkedIn and Why It's Good for Your Business

Growing competition warrants stronger digital marketing strategies. Find out how LinkedIn can answer this need and why it should be a part of your strategies.

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Use Instagram for small business advertising and marketing

How to Use Instagram for Small Businesses and Why It’s Important

Instagram used to be just a personal social media networking tool. Today, more and more small businesses are using it for their digital marketing strategy. Find out how you can use it to leverage your business,

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local SEO and ecommerce are both beneficial to onsite and online stores

Local SEO vs. Ecommerce SEO: Which One is better for Your Business?

Local SEO and ecommerce SEO are both important digital marketing strategies that can help you grow your business. Find out which of the two best fits your business.

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fashion industry: use digital marketing to grow your business

Digital Marketing: Its Advantages on Businesses in the Fashion Industry

Digital marketing is growing rapidly as it helps businesses in the fashion industry gain higher engagement and following. Find out its many advantages in this article.

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freebie marketing: an effective strategy

Freebie Marketing: Why You Should Start Giving Away Freebies from Your Business

Don't underestimate the power of freebie marketing. Find out the why's and how's of this strategy as well as the types of freebies that you can use.

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Marketing psychology: Play with your mind

How to Use Psych Principles and Marketing Psychology to Grow Your Business

The mind is powerful, but you can have control over it. Learn how you can use marketing psychology to grow your business.

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position zero: it's better than position 1

Why is SERP Position Zero Important for Marketers and How to Reach It

There's so much competition for Google search results pages. But more than landing at position 1, every marketer's aim is for their page to land at position zero. Find out why this is so important and how you can achieve it.

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semantic keyword research: It's not as easy as it looks

What is Semantic Keyword Research and How Does It Impact Your Website’s SEO?

Keywords have always been an important part of SEO. But times have changed as well as search algorithms. Read on and find out how semantic keyword research can help your website and online store grow.

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colors: every color has a meaning

5 Ways to Use Colors for an Impactful Landing Page

We all want to have an impactful landing page. You may not have thought of this before, but colors can help you achieve that. Read on and find out how they influence your target market as well as how you can use them for your own landing page.

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product differentiation: Standing out from the competition is every business' goal

If You Haven’t Done So Yet, This is the Best Time to Use Product Differentiation to Grow Your Business

Business competition is tough, and you need to find a way to make your business stand out. Find out how product differentiation can bring your business into the limelight with these tips.

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Use a landing page to promote your services

What is a Landing Page and How Can It Benefit Your Business?

If you have a business website, you need to have a landing page to help with exposure and increased brand awareness. Learn more about it and the other ways it can benefit your business. Read on and take the leap.

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The benefits of SEO are long-term

7 Benefits of SEO That Can Grow Your Business Fast

There is so much competition among business websites, and this calls for effective measures for winning. SEO remains to be the best way to increase your website's visibility for a fraction of the cost. Check out the benefits of SEO that can make your business grow fast.

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Breaking content marketing rules is acceptable

The 9 Content Marketing Rules That Even Experts Break

We're used to following rules in almost everything. But when it comes to content marketing, there are rules that we can break to make room for greater visibility and success. Find out the content marketing rules that even experts themselves break.

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Use email marketing to reach your desired audience

7 Reasons to Adapt Email Marketing For Your Business

Every business is looking for the most effective tool for marketing without breaking their wallet. Email marketing gives your online store that and more. Find out the many reasons why you should adapt email marketing

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An engaged audience will eventually convert to brand loyalty

Audience Engagement: What It Means to Your Website and 7 Tips to Increase It

Audience engagement is oftentimes overlooked while online store owners focus more on layout and design. A high user or audience engagement can lead to brand loyalty and wider reach. Find out how you can turn this to your business' advantage.

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Choose the right social media channel for your business and focus your strategy there

3 Steps in Choosing the Right Social Media Channel For Your Business

Social media is very popular, and businesses should take advantage of it. Find out how you can choose the right social media channel for your business and focus your strategy there.

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Brand awareness should be every business' priority

Brand Awareness: Ways it Can Benefit Your E-Commerce Website Through Digital Marketing

Brand awareness is effortlessly marketing your product or service for life.

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How customer experience influence brand loyalty

5 Reasons Why Customer Experience Should Be Every Business’ Top Priority

Customer experience is the new and most effective marketing strategy without a cost.

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